It all started with a question: why is fishing gear so dark, so dull - and so uninspired?

In an industry dominated by black rods, silver trim, and a strict (and unwritten) rulebook, we saw a creative opportunity. We were already making world-class CTS rod blanks, but everywhere we looked, fishing rods followed the same tired formula: black, maybe dark green, a bit of thread bling... and not much else. Meanwhile, other industries - cycling, surfing, skateboarding - had evolved from monochrome beginnings into a celebration of color, design, and self-expression.

So why not fishing?

Like many others, we loved design and we loved fishing. We believed you shouldn't have to choose between performance and personal style. So we began creating a color palette that reflected that - something inspired by Scandinavian tones, clean aesthetics, and timeless design. Not loud. Not flashy. Just beautifully considered colors that turn a high-performance rod into something you'd be proud to display on your wall.

Now you can choose a rod that reflects who you are. Match it with a reel that makes your heart sing. Buy gear that feels as good to look at as it does to use. Because with Maven, you're getting both form and function - a technical edge with undeniable style.

Scroll on to explore our signature colorways. Each one tells a story. Which one will you fish?