Maven Announces Expansion Plans with New Partner
Auckland, NZ (20 October, 2020). New Zealand’s leading fishing rod manufacturer Maven, today announced a new partnership with USA fly fishing expert Drew Chicone, along with the creation of Maven Rods USA, to amplify its expansion into the region.
Maven daringly launched a retro-styled collection of finesse spinning rods in 2014, in stark contrast to the uninspiring dark color palettes of mass produced rods that dominated the market. The ‘Gulf’ series, with their stylish Scandinavian inspired color schemes, quickly gained a following of discerning anglers delighted by their thoughtful and striking design, and outstanding performance.
After building out a collection of salt and inshore fishing rods, Maven released its much anticipated ‘Mission’ series of high performance carbon fiber fly rods in 2019 at ICAST, the world’s largest sportfishing trade show in Orlando, Florida. Mission came with its own brand of carefully considered design aesthetic. The stylish Mission fly rod collection is built in sleek polished carbon with a unique cream painted under-guide, beautiful high quality Portuguese cork, sleek titanium and blue composite reel seat, titanium stripper and stainless guides.
Maven customers to date have been able to purchase online from New Zealand. Now, with rods stocked within the US, Maven USA expects to provide product more quickly and efficiently to the market. Both the saltwater Gulf collection and Mission fly rods will be available for US customers. Drew says he is looking forward to working closely with the Maven team to build the brand. “Maven has a superb technical pedigree and a solid international reputation. US anglers are very ready for an outstanding new offering”.
Maven founders Stephen and Gayleen Pratt say they are excited to be taking another important step forward with Maven’s strategic growth plan. “We are really looking forward to working with and supporting Drew, and delighted to have a shared mission, which quite simply is to put the very finest rods in the hands of anglers worldwide”.
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For more information, please contact Drew Chicone.
drew@mavenrodsusa.com
ABOUT DREW CHICONE
Drew Chicone is an author, award-winning outdoor writer and fly designer, SUP fly fishing guru, photographer, lecturer, and materials expert, whose passion for teaching the art of fly tying has inspired numerous how-to articles, books, and detailed instructional guides. He has lived and breathed the sport since he was tall enough to sit at the vise, and his fly creations are well known and in high demand among saltwater anglers and guides across the globe.
Drew has been a FFF Certified Casting Instructor and commercial fly tyer for more than a decade. He is a designer for Umpqua Feather Merchants and his patterns are sold in quality fly shops and have appeared in over 70 U.S. and international publications. He is the winner of the 2016 and 2017 International Fly Tackle Dealer Best in Show Saltwater Fly Pattern Award, as well as the 2014 I.F.T.D. Iron Fly.
ABOUT MAVEN
As at home on a super yacht as the local lake, Maven rods blend purist design aesthetics and an impeccable technical pedigree to create a modern classic.
Maven designs and manufactures its timeless rods in a modern facility in Auckland, New Zealand. Designed to provide the best for every fishing experience and available in six rod types – Gulf, Tasman, Firth, Pacific, Coast and Fly – Maven makes it simple to choose the perfect rod for whichever style of fishing you love.
For more information: www.mavenrodsusa.com
